Starbucks VIA "Ready Brew" is Actually Pretty Good!

AN UPDATE!!  It took 5 weeks, but I finally received my sample of Starbucks VIA "Ready Brew" (i.e. instant coffee) in the mail.  I'm happy to report that after initially being skeptical, I LIKE IT!

Starbucks VIA comes in these cool little packets about the size of a finger.  There are two flavors, Columbia and Italian Roast.   Each packet makes an 8 ounce cup of coffee.  I was shocked by the fact that I really enjoyed the taste of it, much more so than the terrible coffee I brewed at home this morning. 

In fact, today I bought 2 boxes of it so I have some in reserve.  They charge $10 for a box of 12, which I guess ain't that bad since it was actually pretty good!  I also like the portability of these.  Pop a few of these into your briefcase or purse and you have good tasting coffee anywhere you can find hot water!

Click the logo below to get to the Starbucks VIA website (no, I don't make money from this :< just sharing something new with all of you!)

I have ordered my sample and will not be shy about sharing my thoughts about it!  CVG would love to hear your opinions either by clicking here or by commenting at the bottom of this post.

From the Starbucks website:

"This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA^TM Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.

It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.

We know you might be skeptical ... but we hope you’ll give Starbucks VIA^TM Ready Brew a chance. Try a free sample at home. The proof is in the cup!"

The Starbucks website had this very brief press release on February 12th:

"Starbucks Statement: Instant Coffee Breakthrough
Starbucks will host exclusive events next week in New York and other cities to introduce a breakthrough new product. We have been working on this project for more than 20 years, and have a patent pending on the technology that delivers Starbucks coffee in an instant form. The instant coffee market is a $17 billion global market and it offers Starbucks a significant opportunity."

The Economics of Girl Scout Cookies

NOTE FROM CONEJO JOE:  This was originally posted in 2/08 but it's that time of year again.  What made me think of it is that I'm doing my taxes and eating Girl Scout Cookies.  Reminded me that Girl Scout Cookie purchases are NOT tax deductible.  But what they lack in deductibility they make up for in calories and deliciousness.

So it is February 7th, 2008 and we've already ordered 16 boxes of Girl Scout cookies.  It started on a Saturday afternoon when a uniformed Scout knocked on the door, order form in hand.  My son helped me choose 6 boxes, mostly Thin Mints and those addictive peanut butter patties I shove in my mouth two at a time.  Then a week a later a guy in the office took orders for his daughter.  Another 4 boxes for me.  But at least one of my selections was the allegedly low calorie "Cina-Spins" (won't be low calorie for me when I eat triple the recommend portion).  In the meantime my wife ordered 6 boxes from a friend's daughter.  No doubt we will voraciously eat them all.

Girl Scout Cookies are big business.  Nearly 200 million boxes are sold per year by 2.7 million girl scouts (and their parents).  The price of Girl Scout Cookies ranges from $2.50 to $4 depending on where you live.  Locally they are $4 but across the country the average price is $3.50 per box.  Of that $3.50, about 90 cents goes to 2 companies that make the cookies, $2 goes towards Scout programs, training and facilities costs, 20 cents goes towards Scout incentive programs and 50 cents goes to the local Scout troops for activities and programs.

Are Girl Scout Cookies tax deductible?  Technically no, not unless you buy them and donate them to a charity instead of devouring them.  So if you are not a cookie fan or are on a diet, consider donating money to the Scouts directly, bypassing the cookies.  You'll have a tax deduction and your waistline will benefit.

Why aren't Girl Scout Cookies sold online?  Well actually they are, but are not supposed to be.  Today I checked eBay and there were 79 listings for Girl Scout Cookies.  Selling cookies on the Internet is prohibited by the Girl Scouts yet the "black market" for them continues.  Some people just have to have their cookies delivered to their door via UPS I suppose. 

Thin Mints are still tops.  25% of Girl Scout Cookies sold are Thin Mints.  Let's do the math.  That means 50 million boxes and with 32 cookies per box that equates to 1.6 BILLION Thin Mint cookies per year.  At 40 calories per cookie we're talking 64 BILLION calories per year on Thin Mint cookies.  But who's counting.

Girl Scout Cookies have been around nationally since 1936.  Prior to then local troops sold cookies, often baking them themselves.  The only hiatus came during WWII, when calendars were sold instead of cookies.

Looking for Girl Scout Cookies but can't find them?  Visit   www.GirlScoutCookies.org.

For more information about about the Girl Scout Cookies program, click here.

The Man, The Boy and The Brick

A young and successful executive was traveling down a neighborhood street, going a bit too fast in a new Jaguar. While watching for kids darting out from between parked cars, there was movement on the sidewalk that made him slow down.

As the car passed, no children appeared. Instead, a brick smashed into the car's side door! The executive slammed on the brakes and drove the Jaguar back to the spot where the brick had been thrown.

The angry driver then jumped out of the car, grabbed the nearest kid and pushed the child against a parked car shouting, "What was that all about and who are you? Just what the heck are you doing? That's a new car and that brick you threw is going to cost a lot of money. Why did you do it?"

The youth was apologetic. "Please...please, I'm sorry...I didn't know what else to do "I threw the brick because no one else would stop..." With tears, the youth pointed to a spot just around a parked car. "It's my brother, he rolled off the curb and fell out of his wheelchair and I can't lift him up."

Now sobbing, the child asked the stunned executive, "Would you please help me get him back into his wheelchair? He's hurt and he's too heavy for me."

The driver was moved beyond words and hurriedly lifted the handicapped boy back into the wheelchair, then took out a linen handkerchief and dabbed at the boy's scrapes and cuts. A quick look over the minor injuries relieved the executive.

"Thank you," the grateful child told the stranger.

Too shook up for words, the young executive simply watched the child push his wheelchair-bound brother down the sidewalk toward their home. It was a long, slow walk back to the Jaguar. The damage was very noticeable, but the driver never bothered to repair the dented side door. The dent was there to remind the executive this message:

Don't go through life so fast that someone has to throw a brick at you to get your attention!

The universe whispers messages to our souls and speaks to our hearts. Sometimes when we don't have time...a brick is thrown to ensure we listen.  It's our choice to listen or not.

Where Do I Invest Money When Interest Rates are So Low?

My mother is retired and is doing her best to live off of her retirement savings and Social Security payments.  She prefers to invest in conservative CDs and bonds as she doesn't have a lot of money and doesn't want to risk losing money.  However, the rates are so low today she is wondering what to do.  CDs are earning a measly 1.5% to 2.5% depending on duration.  Corporate bonds aren't much better.

The April 2009 issue of Kiplinger's Finance has some good alternatives for those willing to put some money in stocks that pay decent dividends.  While investing in stocks certainly has downside exposure as we've all experienced recently, if you are investing for the long haul, consider some of the following:

• Altria (Symbol: MO) at its current price of $17 generates a 7.9% yield (I don't like smoking but I don't mind profiting from those who do).
• BP plc (BP) at $38 has an 8.8% yield! Nice!
• Aflac (AFL) at $15 has a yield of 7.5% (though the stock price has been completely hammered down 80% over the past year...not for the faint of heart)
• Eli Lilly (LLY) at $31 has a yield of 6.5%
• GlaxoSmithKline (GSK) at $29 yields 6.8%
• Nicor (GAS) at $29 has a yield of 6.4%
• Merck (MRK) at $27 (was $24 yesterday) yields 6.3%
• H.J. Heinz (HNZ) at $33 yields 5.1% - ketchup on some nice dividends!
• Kraft Foods (KFT) at $23 yields 5.2%
• Coca-Cola (KO) at $41 yields 4%

Other stocks that I like for their dividends and what I believe to be are solid future prospects are:

• AT&T (T) at $24 a share yields 6.7%
• Verizon (VZ) $28 yields 6.8%
• Southern Co. (SO) at its current low point of $27 yields 6.3%
• Johnson & Johnson (JNJ) today is at $51 and yields 3.8%
• Kimberly-Clark (KMB) of Kleenex, Huggies and Depends fame at $46 yields 5.3%
• Microsoft (MSFT) at its current low price of $17/share yields 3.1%
• Bristol-Myers Squibb (BMY) at its current $21 price yields 6%
• Even Procter & Gamble (PG) at $47 is now yielding 3.5%
• I also like the iShares Investment Grade Corporate Bond ETF (LQD) which invests in high yielding corporate bonds and currently yields 5.8%

These yields look good now but things can change...both dividend payments and stock prices can drop (case in point...GE and all the financial stocks).  But stock prices have already dropped so much that I'm willing to take my chances on many of these.

Abandoned Baby at Walmart! (...not to worry, just a prank...)

Some good old fashioned humor.  We need more jokes like this. 

President Obama, Let's Ditch Daylight Saving Time! Please!?

Please, oh please, President Obama, let's eliminate Daylight Saving Time!  Pretty please!?

Daylight Saving Time stresses me out.  Every year we lose an hour of sleep and, at least in my family, it takes weeks to get used to it.  Think about it.  At 1:59 a.m. on the 2nd Sunday of March, we lose 1 hour of sleep.  4% of our day is taken away from us.  That hurts!  It took a monumental effort to get the kids out of bed on Monday, and again on Tuesday.  Now everybody's tired and cranky.

Aside from the sudden sleep loss, the single largest annoyance is changing over the clocks...on 4 computers (well, 3 of the 4 changed on their own...thanks Microsoft), everybody's watches, the microwave, 3 wall clocks, the automatic sprinklers, the coffee maker, two alarm clocks and of course the car clocks.  Ah yes, those car clocks.  Why is it that changing the car clock is so difficult?  Toyota, you guys are smart, but why is the car radio so complex that I have to pull the manual out to figure out how to change time on the clock?  It takes me like a month to get to it.  And I know I'm not alone.

Daylight Saving Time does not "save" anything, it just shifts daylight.  We still have the same number of daylight hours.  Daylight Saving Time now lasts nearly 8 months out of the year, from the 2nd Sunday of March to the 1st Sunday of November.  How about if we just stay on Daylight Saving Time year-round??  That would certainly eliminate all of the bi-annual annoyances!  Apparently this has been pursued before in Colorado, but some lame Federal law prevents states from doing this.

Better yet, let's follow the lead of Arizona, which has not observed DST since 1967.  Why?  Because it's hotter then heck in Arizona and DST results in more power usage.  I would be willing to bet that California spends more on power too as a result of DST.  Strange that Federal law would allow a state to exempt itself from DST but not choose year-round DST.  Hawaii also does not observe DST, not like they need more daylight over there!

DST is popular in North America and Europe but most of the Middle East, Asia and Africa do not use DST.  The list of DST naysayers includes China, Hong Kong, Japan, Kuwait, South Korea, Taiwan, Thailand, Vietnam, the Philippines, India, Indonesia, Singapore, Iraq, Saudi Arabia and most of Africa, among other places.  Iran and North Korea also do not use DST, for whatever that's worth.

So in the meantime, I'm still stressed out and tired.  I know that I forgot to change at least one clock or watch and at some point this is going to mess me up and make me late for something.

Feels good to get that off my chest.  I feel better now.

Grand Opening of Brand New Muvico Theaters at The Oaks on February 27th!

2/28 UPDATE: We went tonight to see Slumdog Millionaire in the Premiere VIP section.  Wow, what a beautiful theater!  These balcony seats are very roomy and comfortable.  Our overall experience was excellent.

Our seats were purchased in advance on the Internet. So we walked up to the self service machines, I slid my credit card through and within seconds our tickets were printed.  Loved not having to wait in a line!

We walked around a bit and checked out the arcade on the first floor.  Somewhat small, but large for a movie theater arcade.  There was an air hockey table and probably around a dozen games in there.

Bogart's Restaurant 2nd Floor of Muvico

On the 2nd floor is Bogart's Bar and Grill.  Already quite popular.  The wait was 25 minutes tonight so we did not eat at a table, but we did order from the Bogart's "premier" concession stand adjacent to the bar.  In fact, I spent $60 on food and drinks there tonight, a personal record!

For the first time in my life I ate sushi in the movie theater (the tuna roll was a bit bland though) and my wife had a glass of champagne, fried calamari, grilled artichokes, portabella mushroom flatbread (or pizza) and steak skewers, topped off with popcorn.  She didn't tell me how the food was probably because she was chewing for 2 hours straight.  That must mean she enjoyed it.

Bogart's is not yet allowed to sell alcohol at the consession stand.  But the full bar had great service and they let us bring the drinks into the VIP seats.

The concession stands downstairs had more typical movie food.  It looked pretty good.  In fact, next time I go, I'll be ordering the hot dog and curly fries for $7.  That would have been more fulfilling than my sushi roll.

The movie itself was unbelievable.  No wonder it won Best Picture.  Just amazing.  And the clear picture and perfect sound made the experience outstanding.

The exterior of the theatre is also beautiful and there is a nice connection between the new section of The Oaks mall and Muvico.  In fact, The Oaks has a large outdoor section now that looks really top notch.  Beautifully done.

Muvico Grand Opening Weekend begins on Friday, February 27th at The Oaks in Thousand Oaks! Muvico's 14-screen, 109,000 square foot theater will complement the graceful Southern California architectural design of the new and improved The Oaks. And more great news for the local economy! Hey, our 401(k) plans may be down 50%, but we can splurge a bit on local entertainment, right?

These theaters are state-of-the-art, with curved wall-to-wall screens and all digital, Sony Premier 4K (high definition) Digital Projection technology. Muvico will also feature Bogart's Bar & Grill, an upscale restaurant along with a full-service bar.

Or better yet, buy tickets starting February 24th by visiting the Muvico website at www.muvico.com. This should be a really big event as it has been several years in the making! for an overview.

Technology:

Southern California's only Sony 4K ultra high definition projection - all 14 auditoriums (stadium style)

3D capabilities in four (4) auditoriums

The latest in sound technology from JBL-Harman Pro.

General Admission

$9.50 Matinees before 4pm

$11.00 Adults after 4pm

$8.50 Seniors 55 and up, all times

$8.50 Children 12 and under, all times

Muvico Pepsi Experience and Reserved Seating

$1.00 up charge for Reserved Seating, includes Giant screen and Leather seating with spacious legroom

The Premier - (Ages 21 and older only. Valid ID required prior to entry.)

Admission includes reserved seating, a voucher for the Premier concession or Bogart's Bar & Grill, and Free popcorn

$16.00 Matinees before 4pm

$20.00 All Shows after 4pm

Additional Charges:

$3.00 up charge for all 3D features (includes 3D glasses)

$1.00 up charge for General Admission reserved seating (Select theaters only)