AN UPDATE!! It took 5 weeks, but I finally received my sample of Starbucks VIA "Ready Brew" (i.e. instant coffee) in the mail. I'm happy to report that after initially being skeptical, I LIKE IT!
Starbucks VIA comes in these cool little packets about the size of a finger. There are two flavors, Columbia and Italian Roast. Each packet makes an 8 ounce cup of coffee. I was shocked by the fact that I really enjoyed the taste of it, much more so than the terrible coffee I brewed at home this morning.
In fact, today I bought 2 boxes of it so I have some in reserve. They charge $10 for a box of 12, which I guess ain't that bad since it was actually pretty good! I also like the portability of these. Pop a few of these into your briefcase or purse and you have good tasting coffee anywhere you can find hot water!
Click the logo below to get to the Starbucks VIA website (no, I don't make money from this :< just sharing something new with all of you!)
I have ordered my sample and will not be shy about sharing my thoughts about it! CVG would love to hear your opinions either by clicking here or by commenting at the bottom of this post.
From the Starbucks website:
"This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIATM Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.
It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.
We know you might be skeptical ... but we hope you’ll give Starbucks VIATM Ready Brew a chance. Try a free sample at home. The proof is in the cup!"
The Starbucks website had this very brief press release on February 12th:
"Starbucks Statement: Instant Coffee Breakthrough
Starbucks will host exclusive events next week in New York and other cities to introduce a breakthrough new product. We have been working on this project for more than 20 years, and have a patent pending on the technology that delivers Starbucks coffee in an instant form. The instant coffee market is a $17 billion global market and it offers Starbucks a significant opportunity."