Los Angeles Rams to Rebrand as Los Angeles Rabbits Upon Move to Conejo Valley

Breaking News: After several months of speculation, the Los Angeles Rams and California Lutheran University announced yesterday that the team will be establishing training operations at the Thousand Oaks campus for a period of at least two, and as many as five, years.

Founded as the Cleveland Rams in 1936, the team became the Los Angeles Rams in 1946, then the St. Louis Rams in 1995 and of course back home as the Los Angeles Rams in 2016.

After 80 years, the Rams have one of the oldest team names in the National Football League. Out of 32 teams only six - the Cardinals, Packers, Bears, Giants, Eagles and Lions - have been around longer. 

With the move to Thousand Oaks, management decided to reassess the name of the team.

Thousand Oaks is situated in the beautiful Conejo Valley. The Conejo Valley was originally named in reference to los conejos (rabbits) by Spaniards who journeyed up the coast in the late 1700s. 

Rabbits are known for their speed, agility and strong awareness of their surroundings. Rabbits' hind legs are strong and they have the ability to adapt to a variety of environments. Rams, on the other hand, are basically male sheep.

In fact, what better name can there be for this team other than the Los Angeles Rabbits!? Ravens? Redskins? Raiders? Nah, already taken. 

Los Angeles Rabbits, welcome to the Conejo Valley!

Branding Expert Bunny Hopalot indicates this to be a natural fit. "Rabbits have a natural ability to multiply quickly," she said, "which is so critical in those 3rd down and long situations where the offense can feel burrowed in the proverbial 'rabbit hole.'"

Not everyone agrees with the decision, however.

Local resident L. Merjay Phud said "I weally, weally don't like the pwospect of the Los Angeles Wabbits inhabiting Thousand Oaks. With all this commotion it will not be vewy, vewy peaceful and quiet any more."

Happy April Fools' Day!

April Fools' fun in prior years